List of All Articles with Tag 'ira'

Emirates NBD PJSC appointed Hitesh Asarpota as chief executive officer of its investment banking division, replacing Mohammad Al

Denmark will investigate if it can find legal grounds to block public burnings of the Koran as the

Tensions between Gulf states and Israel are rising three years after historic peace deals, slowing down hoped-for investments

Emirates NBD PJSC’s net income for the second quarter beat estimates as higher margins, an improved deposit mix

People aren't best pleased with Elon Musk after he changed the Twitter logo to 'X'. On Sunday, the billionaire said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds." In doing so, he unleashed a wave of criticism, with marketing professor Jean-Pierre Dube telling the BBC he thought it was a joke, asking why anyone would "throw away" such a recognised brand as Twitter's. Musk is extending the rebrand though, with plans to change the office sign. If the rebrand flops, Musk won't be the first to make a mistake. Sign up to our free Indy100 weekly newsletter Indeed, here are some other rebrands that failed to capture the public. 1. Royal Mail In 2001, UK postal operator Royal Mail decided to change its name to Consignia to stop it being associated solely with sending and receiving parcels. The introduction of the new name alone cost £1.5 million but it went down very badly. After around a year, the company reverted to its original name. The re-rebranding to Royal Mail reportedly cost the company a further £1 million. 2. Mastercard In 2016 Mastercard changed its logo and people weren't keen. So much so that Mastercard later decided to only use this new logo on corporate worldwide communications, and opted to keep their existing brand image. 3. Gap In 2010, the American clothing retailer Gap changed its logo, causing an immediate social media backlash. This backlash was so intense that Gap reverted to its original logo within just one week. 4. Weight Watchers In 2019 Weight Watchers renamed itself Wellness and Wellbeing to be more body positive. The new rebrand didn’t go well, drastically impacting the company’s bottom line, with a stock market earnings of less than half. Following the change, they reported a loss of 600,000 members. 5. Hershey's In 2009, the sweet chocolate confections company Hershey’s decided to rebrand. Sadly, their new logo looked like a smoking poo so make of that what you will. 6. Leeds United In 2018 Leeds United changed its logo and it was so unpopular over 77,000 people signed a petition to boycott the rebrand, causing a PR nightmare. Call us conservative, but maybe there is a case for keeping things as they are after all... Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

German Defense Minister Boris Pistorius canceled a trip to Iraq at the last minute, citing security risks in

President Volodymyr Zelenskiy told the Aspen Security Forum that Ukraine’s counteroffensive is on the way to “gaining momentum”

(Corrects figure in third paragraph to 172 billion dirhams, not 171 billion dirhams in third paragraph) By Rachna Uppal ABU

By Rachna Uppal ABU DHABI President Tayyip Erdogan visited the United Arab Emirates on Wednesday as he toured

Iran’s police said it has formally restored street patrols in a fresh crackdown on women who violate the

President Xi Jinping has resisted crossing Washington’s red lines over arming Russia’s war machine in Ukraine. But that

Democrats unsuccessfully sought an immediate US House inquiry into whether Republican lawmakers leveling accusations of corruption against presidential