CINCINNATI--(BUSINESS WIRE)--Oct 23, 2023--
Pantene is thrilled to announce actress and singer Dara Reneé as the latest addition to its Healthy Hair ambassadors. Dara loves to express herself through her hair and is thrilled to partner with Pantene, a brand she’s trusted since childhood. Dara will be spilling the tea behind her healthy hair routine as part of Pantene’s “If You Know, You Know It’s Pantene” campaign highlighting luxury-level hair repair for less from the world’s #1 conditioner brand*.
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Dara Reneé is the newest face of Pantene. (Photo: Business Wire)
Dara is known for embracing her natural hair and has often credited Pantene for keeping her curls nourished and healthy. She loves experimenting with different colors and styles, so her hair craves moisture and nutrients to keep it strong, resilient and to protect from breakage. She doesn’t have to sacrifice length and health to keep experimenting with her hair – she just needs the repair benefits of Pantene!
“This is a dream partnership for me, and I am so excited to kick off my Healthy Hair journey with Pantene,” says Dara Reneé. “Pantene has been my go-to for a long time for a reason. In the past I’ve experienced dryness and breakage from constant styling on set and coloring, and since using Pantene my hair has been softer and stronger than ever before. I’m proud to represent a brand that stands for all hair being healthy, strong #PanteneHair.”
Dara loves that an innovative, accessible beauty brand like Pantene can provide the benefits of a luxury treatment. She’ll be sharing the secrets behind how she cares for her signature curls and encouraging others to share their own #PanteneHair journey.
“We’re delighted to add Dara Reneé to Pantene’s new roster of Healthy Hair Ambassadors,” says Emily Overton, Vice President of Pantene North America. “Dara loves to show off her beautiful curls, and we’re honored to be part of her healthy hair journey. Backed by over 75 years of science, Pantene can deliver luxury-level hair repair for curls without the need for expensive treatments.”
Dara will be starring in a campaign spotlighting new, yet-to-be-announced Pantene products, debuting early next year.
For more information, and to view teasers of Pantene’s newest campaign, visit Pantene on Instagram at https://www.instagram.com/pantene/
*P&G calculation based on Retail Index/Scantrack for the Hair Conditioners category for January 2022 to December 2022 time period. Copyright © 2022 Nielsen Consumer LLC.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always ®, Ambi Pur ®, Ariel ®, Bounty ®, Charmin ®, Crest ®, Dawn ®, Downy ®, Fairy ®, Febreze ®, Gain ®, Gillette ®, Head & Shoulders ®, Lenor ®, Olay ®, Oral-B ®, Pampers ®, Pantene ®, SK-II ®, Tide ®, Vicks ®, and Whisper ®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
View source version on businesswire.com:https://www.businesswire.com/news/home/20231023242878/en/
CONTACT: Marina Maher Communications
Pantene@hellommc.com
KEYWORD: OHIO UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: FASHION ENTERTAINMENT COSMETICS RETAIL DEPARTMENT STORES CELEBRITY
SOURCE: Pantene
Copyright Business Wire 2023.
PUB: 10/23/2023 09:15 AM/DISC: 10/23/2023 09:18 AM
http://www.businesswire.com/news/home/20231023242878/en
