The mayor of Tokyo’s Shibuya district asked Halloween partygoers to avoid its streets this year, fearing the post-pandemic

NEW YORK, NY Amazon faces an antitrust lawsuit by the U.S. Federal Trade Commission (FTC) and 17 state

Australia’s monthly inflation gauge accelerated in August, reflecting global trends as oil prices jumped, bolstering the case for

By Brendan Pierson NEW YORK Spirit Airlines Inc has agreed to pay up to $8.25 million to settle

Ernst & Young LLP picked Janet Truncale as its next chief executive officer, placing the first woman atop

Six candidates are vying to succeed Patrick Njoroge as the governor of Kenya’s central bank, a changeover that

The average long-term U.S. mortgage rate fell for the fourth time in as many weeks, more positive news for prospective homebuyers who have been held back by sharply higher borrowing costs and heightened competition for relatively few homes for sale

People aren't best pleased with Elon Musk after he changed the Twitter logo to 'X'. On Sunday, the billionaire said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds." In doing so, he unleashed a wave of criticism, with marketing professor Jean-Pierre Dube telling the BBC he thought it was a joke, asking why anyone would "throw away" such a recognised brand as Twitter's. Musk is extending the rebrand though, with plans to change the office sign. If the rebrand flops, Musk won't be the first to make a mistake. Sign up to our free Indy100 weekly newsletter Indeed, here are some other rebrands that failed to capture the public. 1. Royal Mail In 2001, UK postal operator Royal Mail decided to change its name to Consignia to stop it being associated solely with sending and receiving parcels. The introduction of the new name alone cost £1.5 million but it went down very badly. After around a year, the company reverted to its original name. The re-rebranding to Royal Mail reportedly cost the company a further £1 million. 2. Mastercard In 2016 Mastercard changed its logo and people weren't keen. So much so that Mastercard later decided to only use this new logo on corporate worldwide communications, and opted to keep their existing brand image. 3. Gap In 2010, the American clothing retailer Gap changed its logo, causing an immediate social media backlash. This backlash was so intense that Gap reverted to its original logo within just one week. 4. Weight Watchers In 2019 Weight Watchers renamed itself Wellness and Wellbeing to be more body positive. The new rebrand didn’t go well, drastically impacting the company’s bottom line, with a stock market earnings of less than half. Following the change, they reported a loss of 600,000 members. 5. Hershey's In 2009, the sweet chocolate confections company Hershey’s decided to rebrand. Sadly, their new logo looked like a smoking poo so make of that what you will. 6. Leeds United In 2018 Leeds United changed its logo and it was so unpopular over 77,000 people signed a petition to boycott the rebrand, causing a PR nightmare. Call us conservative, but maybe there is a case for keeping things as they are after all... Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

European Central Bank Governing Council member Klaas Knot said monetary tightening beyond next week’s meeting is anything but

Chinese telecoms equipment maker Huawei Technologies has reported its profit inched higher in the first three quarters of this year despite persisting U.S. sanctions that have hindered both its sales and its purchases of advanced technology

Mark Zuckerberg was all-in on the metaverse last year, willing to spend whatever it took to dominate virtual

By Nick Carey E-commerce giant Amazon will deploy its first European vans from U.S. electric vehicle (EV) maker