Amazon using AI to crack down on fake review ‘brokers’
E-commerce giant Amazon has said it uses artificial intelligence systems to prevent fake reviews on the platform that can intentionally mislead customers. While the company already uses machine learning models to detect risks such as links to other accounts, sign-in activity, review history, and other indications of unusual behavior that point to fake reviews, the tech giant said on Tuesday that is further investing in sophisticated fraud-detection tools. Using several such methods, the company said it “proactively blocked over 200 million suspected fake reviews” from its stores in 2022. “We will continue to build sophisticated tools that protect customers, our selling partners, and our store from bad actors that attempt to profit by proliferating fake reviews globally,” Amazon said. In the new statement, the e-commerce giant warned of the emergence of an illicit industry of “fake review brokers,” who approach consumers via social media channels, and messaging services, soliciting them to write fake reviews in exchange for money or other incentives. These brokers, according to Amazon, portray themselves as legitimate businesses with networks of hundreds of employees stationed worldwide. So far, it has taken legal action against over 90 such bad actors around the world who facilitated fake reviews and sued more than 10,000 Facebook group administrators who attempted to put fake reviews. It also reported over 23,000 abusive social media groups, with over 46 million members and followers, that facilitated fake reviews in 2022, the company added. These high-volume fake review brokers a “global problem” impacting multiple industries, according to Amazon, which called on the private sector, consumer groups, and governments to work together to stop fake review brokers. “Through cross-industry sharing – including information on bad actors’ tactics and techniques, who they are targeting, the services they provide, and how they operate – we can more effectively shut down these schemes, thereby protecting more consumers across different industries,” the company said. In countries that already have laws against soliciting fake reviews, it said regulators could do more to use their authority to take action against fake review brokers. “We also support greater funding for law enforcement to build further technical expertise to investigate and take down these brokers,” the multibillion-dollar conglomerate said. “Amazon will continue to protect our stores from fake reviews by investing in proactive tools to detect and stop fake reviews from impacting a customer’s buying decision,” it added. Read More Revealed: The delivery apps charging you double for your food shop Amazon staff spied on women private through Ring cameras, officials say ‘Last Beatles record’ was created using AI, says Paul McCartney Best Amazon deals and offers to buy now, from air fryers to Apple watches Jeff Bezos mocked for spending $4k on bottle of ‘engagement wine’ worth just $650 Elon Musk is once again world’s richest person
2023-06-13 17:46
UC Today Names Avaya CEO as UC Leader of the Year
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2023-07-31 21:19
Martha Stewart lands 'historic' Sports Illustrated Swimsuit cover
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UPS CEO says new labor deal with Teamsters to cost less than $30 billion - CNBC
United Parcel Service CEO Carol Tome said that its new five-year contract with Teamsters-represented workers in the United
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Twitter is turning Tweetdeck into paid service after slowing down access to rival sites
Twitter, rebranded as X, is now officially turning Tweetdeck into a paid service and placing it behind a paywall, after slowing down access to rival social media platforms including Meta’s Threads and Facebook. Tweetdeck, which was also rebranded recently to “X Pro”, now requires a Blue subscription to access it. The latest change follows Twitter’s announcement in July that users must be “verified” to access TweetDeck. Non-subscribing users visiting Tweetdeck’s website are now being redirected to a page promoting signup to Twitter’s premium service. Tweetdeck, which allows users to access different accounts and multiple custom feeds, was one of the most popular Twitter third-party apps, and was acquired by the social media company in 2011. Twitter has tried to make its premium subscription more enticing to users with added features like ad revenue sharing, formatting, and higher rankings in conversations. Now it appears the social media company, rebranded as X, is hoping the addition of XPro to this list of added features would attract more premium subscribers. On Tuesday, X also appeared to slow down the loading times of some of the platform’s competitors such as Meta’s Facebook, Instagram, and Threads as well as Substack and news media sites posted to X. Links posted to X from some websites were taking about five seconds longer than usual to load on Tuesday, but the platform began reversing some of the changes restricting quick view of news sites. Meta chief Mark Zuckerberg reacted to a post on the issue with a “thinking face emoji”. “Substack was created in direct response to this kind of behaviour by social media companies,” the company’s founders, Chris Best, Hamish McKenzie and Jairaj Sethi, said in a statement. This is not the first time X, formerly Twitter, has taken decisions to restrict access to rival websites. In December, X-owner Elon Musk announced he would ban “free promotion” of other social media services, and also suspend accounts encouraging users to move to other platforms. This announcement came as the platform’s rival Mastodon was growing in popularity, partly due to users’ discontent with changes made by the Tesla titan to Twitter since his takeover of the company. “We will no longer allow free promotion of certain social media platforms on Twitter,” Mr Musk said before the company decided to reverse its decision. Read More Mark Zuckerberg hits out at Elon Musk for wasting time over cage fight: ‘It’s time to move on’ Move fast and beat Musk: The inside story of how Meta built Threads Elon Musk says he may need surgery before proposed 'cage match' with Mark Zuckerberg Mark Zuckerberg hits out at Elon Musk for wasting time over cage fight Elon Musk reveals more dramatic details of fight against Mark Zuckerberg Mark Zuckerberg reveals his 4,000 calorie diet and large McDonald’s order
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Taiwan's Foxconn says it sees 'billions' of dollars in India investments
A month after exiting an ambitious project to help build one of India's first chip factories, Taiwan's Foxconn says it remains bullish about the world's most populous nation and is planning "billions" of dollars in investments there, as multinationals seek to diversify their supply chains beyond China.
2023-08-15 09:57
In-car radar could save children from tragic hot car deaths
New technologies hold the promise of putting a stop to a deadly trend that has come surging back as more busy parents return to their workplaces. Hot car deaths liof children have happened at least eight times so far this year, according to the auto safety group KidsandCars.org.
2023-06-29 20:26
Two men questioned in Lebanon at Turkey's request over 2019 escape of former Nissan tycoon Ghosn
Lebanese judicial officials say authorities in Beirut have questioned two people at Turkey's request on suspicion of being involved in the 2019 escape of auto tycoon Carlos Ghosn from Japan to Lebanon
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Massive Bio Partners with Asklepieia, BeStrong, and Open Health Alliance in Greece to Enhance Cancer Clinical Trial
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2023-08-02 21:22
What to stream this week: The Rolling Stones, John le Carré, 'Living for the Dead' and Harry Bosch
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2023-10-16 12:27
China state asset manager plans $14 billion emerging industry fund -report
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IMF, Bangladesh agree on first review of $4.7 billion bailout
The International Monetary Fund and Bangladesh reached a staff-level agreement on Thursday on the first review of a
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