By Anirban Sen NEW YORK (Reuters) -Intel Corp will walk away from its $5.4 billion deal to acquire Israeli contract

European shares inched lower on Tuesday as declines in real estate stocks amid rising bond yields offset gains

Sign up for the New Economy Daily newsletter, follow us @economics and subscribe to our podcast. The European

The U.S. Federal Deposit Insurance Corporation (FDIC) on Monday called on some banks to fix their financial statements

Underlying US price pressures are seen advancing at a pace that backs apprehension among Federal Reserve officials to

People aren't best pleased with Elon Musk after he changed the Twitter logo to 'X'. On Sunday, the billionaire said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds." In doing so, he unleashed a wave of criticism, with marketing professor Jean-Pierre Dube telling the BBC he thought it was a joke, asking why anyone would "throw away" such a recognised brand as Twitter's. Musk is extending the rebrand though, with plans to change the office sign. If the rebrand flops, Musk won't be the first to make a mistake. Sign up to our free Indy100 weekly newsletter Indeed, here are some other rebrands that failed to capture the public. 1. Royal Mail In 2001, UK postal operator Royal Mail decided to change its name to Consignia to stop it being associated solely with sending and receiving parcels. The introduction of the new name alone cost £1.5 million but it went down very badly. After around a year, the company reverted to its original name. The re-rebranding to Royal Mail reportedly cost the company a further £1 million. 2. Mastercard In 2016 Mastercard changed its logo and people weren't keen. So much so that Mastercard later decided to only use this new logo on corporate worldwide communications, and opted to keep their existing brand image. 3. Gap In 2010, the American clothing retailer Gap changed its logo, causing an immediate social media backlash. This backlash was so intense that Gap reverted to its original logo within just one week. 4. Weight Watchers In 2019 Weight Watchers renamed itself Wellness and Wellbeing to be more body positive. The new rebrand didn’t go well, drastically impacting the company’s bottom line, with a stock market earnings of less than half. Following the change, they reported a loss of 600,000 members. 5. Hershey's In 2009, the sweet chocolate confections company Hershey’s decided to rebrand. Sadly, their new logo looked like a smoking poo so make of that what you will. 6. Leeds United In 2018 Leeds United changed its logo and it was so unpopular over 77,000 people signed a petition to boycott the rebrand, causing a PR nightmare. Call us conservative, but maybe there is a case for keeping things as they are after all... Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

The three-party coalition government of German Chancellor Olaf Scholz dropped to a record low in an opinion poll

Federal prosecutors agreed to drop five of the 13 criminal charges against FTX founder Sam Bankman-Fried if the court would set a second trial for those charges early next year.

Birthdays can be bittersweet — particularly when you’re the oldest president in US history. As Joe Biden celebrates

Republicans in the Wisconsin state Senate are proposing tweaks to their plan to help fund repairs at the Milwaukee Brewers stadium that would scale back the state's contribution and impose a surcharge on non-baseball event tickets

A series of controversial proposals to address the airline pilot shortage is complicating Congress' consideration of a new slate of Federal Aviation Administration policies with one senator warning fellow lawmakers there will be blood on their hands if reduced pilot training causes a fatal accident.

By David Milliken LONDON British Prime Minister Rishi Sunak risks missing his goal of halving inflation this year