In 2013, the beauty industry could have never anticipated the meteoric rise of a then-newcomer skin-care brand called The Ordinary. However, with minimalist, flat-lay-friendly packaging and too-good-to-be-true prices, it's no surprise that the products quickly took off among beauty novices and die-hards alike — and the rest is history.

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GOLDEN, Colo.--(BUSINESS WIRE)--Jun 6, 2023--